YoungCapital is an employment agency which focuses on young people (what’s in a name?). YoungCapital does all their digital media buying inhouse. For their latest campaign: “We give work” YoungCapital used smart GEO targeted campaigns on DOOH to find their target audience; gen Z.
YoungCapital targeted DOOH screens around student buildings, school buildings, and campuses at times students were present. They also targeted specific sites and apps which young people often use.