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Author dubels Published
24 January 2020

YoungCapital uses GEO + context targeting to reach Gen Z

FILED UNDER: Innovation

YoungCapital is an employment agency which focuses on young people (what’s in a name?). YoungCapital does all their digital media buying inhouse. For their latest campaign: “We give work” YoungCapital used smart GEO targeted campaigns on DOOH to find their target audience; gen Z.

Metro station around university

YoungCapital targeted DOOH screens around student buildings, school buildings, and campuses at times students were present. They also targeted specific sites and apps which young people often use.

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