Sage+Archer is partnering with Vistar Media to further advance the programmatic DOOH market to become an open exchange.
The integration with Vistar Media supply-side platform (SSP) will allow Sage+Archer’s DSP to leverage openRTB standards to transact OOH in a dynamic, flexible manner with both private marketplace deals and open exchange transactions. Sage+Archer clients can now access Vistar’s inventory partners across France, Germany, the Netherlands and the United Kingdom, and apply data-driven strategies for powerful programmatic activations.
“With open exchange, buyers can capitalize on the true promise of programmatic – letting data fully inform media purchasing decisions to truly focus campaigns on audiences,” said Tim Markestein, Head of Client Success, Sage+Archer. “Partnering with Vistar, a leader in this space, we can deliver powerful results for data-driven advertisers.”
“We partner with the world’s leading DSPs to bring the widest array of buyer demand to our media owners, and we’re thrilled to add Sage+Archer’s relationships across EMEA,” said Chris Allison, Director of DSP Partnerships at Vistar Media.
Questions about the integration, the international inventory or curious on how to enable data into your DOOH strategy? Get in touch with Tim Markestein. He is happy to answer all your questions. Please reach him through mail or call us: +20 702 8206. Want to get started right away? Log into the Sage+Archer platform or get a demo!