Sage+Archer is partnering with Vistar Media to further advance the programmatic DOOH market to become an open exchange.
What’s in it for programmatic DOOH
The integration with Vistar Media supply-side platform (SSP) allows Sage+Archer’s DSP to leverage openRTB standards to then transact OOH in a dynamic, flexible manner. With both private marketplace deals and open exchange transactions. Sage+Archer clients can now access Vistar’s inventory partners across France, Germany, the Netherlands, and the United Kingdom. Therefore applying data-driven strategies for powerful programmatic activations.
“With open exchange, buyers can then capitalize on the true promise of programmatic. Letting data fully inform media purchasing decisions to truly focus campaigns on audiences,” says Tim Markestein, Head of Client Success, Sage+Archer. “Partnering with Vistar, a leader in this space, we can deliver powerful results for data-driven advertisers.”
“We partner with the world’s leading DSPs in order to bring the widest array of buyer demand to our media owners, and we’re thrilled to add Sage+Archer’s relationships across EMEA,” said Chris Allison, Director of DSP Partnerships at Vistar Media.
Questions about the integration, the international inventory, or want to know more on how to enable data into your programmatic DOOH strategy? Get in touch with Tim Markestein. He is happy to answer all your questions. Please reach him through mail or call us: +31 20 702 8206. Start right away? Log into the Sage+Archer platform or get a demo!