Sage+Archer releases its 5th and final new DOOH ad format, the ultimate template for promoting an app.
Sage+Archer release new creative ad formats and features to help marketers create effective DOOH ads effortlessly, making it easier for brands to maximise the creative and technical opportunities that programmatic DOOH has to offer.
New App Gallery layouts
The App Gallery layouts are easy-to-use templates in which brands can add their app content in a clear way. Marketers can choose from three different templates, depending on the assets they have available. It is possible to add a single screenshot that features the app in an appealing way or use images or videos that demonstrates the purpose of the app well. Dynamic components automatically localise content, whether based on screen location, time or other real-time triggers such as weather, traffic or news feed.
Martine Hammink, Head of Sage+Archer’s Creative Studio: “When marketers are racing to keep up with the speed of culture, it can be challenging to find the additional time needed to create a powerful creative. Also, finding the right way to explain your app in a powerful way in the OOH canvas can be a real struggle too. Hence we built templates that are not only easy to use, but also direct marketers into making choices about what to show consumers and what to leave out.”
Mobile recognition
The templates also include an app store attachment that displays the app the same way it is shown in the app store, using a similar app logo and app name to help build recognition for the app when consumers are in the app store. Marketers can choose either to show the app subtitle (as used in the app stores) or to show the store’s ratings.
Exterion Media (Global) has tested and approved the new formats. To apply these capabilities, marketers simply need to select their preferred pre-built layout. For tailored branded content and a unique brand experience, marketers can request a specification sheet, an HTML5 template, or Photoshop files. Sage+Archer’s Creative Studio are available to support marketers with creative and technical input.
Read more
The list of all Sage+Archer’s launched DOOH ad formats:
- The Cube for Digital Out of Home
- The Store Locator in Digital Out of Home
The Collection Box: the ultimate shopping experience in Digital Out of Home - The Q-spot: ad format for the use of QR codes in Digital Out of Home
- The App Gallery: effective app promotion in Digital Out of Home
Want to know more?
Please contact us with any questions about creative capabilities and formats, or if the Creative Studio can support your creative design and build. Contact Martine Hammink by mail or call us: +31 20 702 8206.