We at Sage+Archer are continuously working on product development and optimisation. You’ll find all of our latest platform features down below.
- Campaign budget spend cap { New }
- Campaign summary to track total budget and delivery
- Plan to total budget
- Postal/zip code search and selection
- Bulk upload of creatives
- Exclude (as well as Include) POIs
- Heatmap reporting by POI
- “Quick edit” function
- Screen ID upload and screen filter
Campaign budget spend cap
A frequently requested feature has now made its way to the S+A platform: Budget spend cap.
The budget spend cap is at campaign level, providing a safety net that overrides any overspend on individual tactics, so the campaign cannot overspend on total budget.
This new campaign and tactic hierarchy allows you to determine more easily how spend is divided and allocated to all tactics within the campaign, also facilitating breakdown of spend by media owners. If a campaign goes live with tactics exceeding the budget cap, those tactics will be paused to prevent the overspend.
A new snapshot delivery graph is also added so you can easily see delivery and pacing to budget, at a glance!
Campaign summary to track total budget and delivery
A new single campaign view of the total budget spent and delivery of all tactics within the campaign.
Plan to total budget
Set a Total budget for a campaign and delivery will automatically redistribute to that budget cap.
Postal/zip code search and selection
Search and select individual postal and zip codes, from 1 to 6 digits. Bulk upload of custom lists.
Bulk upload of creatives
Upload multiple creatives to one tactic, which are then stored in the campaign creative overview.
Exclude (as well as include) Point of Interest (POI)
At tactic level, you can now exclude POIs from your screen selection, replacing the need to manually include screens, all in the drop down menu.
Heatmap reporting by POI
Budget/spend breakdown by POI, with heatmap visualisation.
“Quick edit” function
A short cut to make changes to your campaign and tactics.
Screen ID upload and screen filter
As well as filtering by media owner, region, city, and category you are also able to filter screen sizes. Either select your chosen screen sizes individually, or upload a custom list of screen IDs.
