The spin cube makes its comeback on Digital Out of Home screens. Sage+Archer releases 1 of its 5 new DOOH ad formats: The Cube.
Every week in the coming 5 weeks, Sage+Archer will release 5 new creative ad formats for DOOH screens. They help marketers create effective DOOH ads effortlessly. Demonstrating their brand message more recognizable and using the technical opportunities that programmatic DOOH has to offer.
About The Cube
The Cube on Digital Out of Home is an ad creative containing an animated 3D cube that rotates between 2-3 sides. It allows brands to show up to 6 seconds (social) videos, pictures together with a clear promotion or product card in one play out. Or allowing them to display more than one promotion in one ad slot. “We see marketers struggling telling an emotional or functional message since both in one frame would be too much. We wanted to create a smart solution with room for both content types that are visibly related to each other so every passerby would recognize it as one story. On display we have the Spin Cube to dissolve that issue, so why not use it for DOOH too?!”, says Martine Hammink, Head of Sage+Archer’s Creative Studio.
Exterion Media has thoroughly tested and then approved the new formats. To use the ad formats, marketers only have to select a pre-built layout of preference. To add branded content for a unique brand experience, marketers can request a material delivery list, an HTML5 template, or Photoshop files – depending on the available (creative) resources. With the input, Sage+Archer’s Creative Studio will support marketers with technical skills to run a perfectly running DOOH creative.
Don’t miss out on all the 5 new DOOH ad formats. Follow Sage+Archer on LinkedIn to catch them all in your newsfeed. Question about the soon to be launched formats, HTML5 for DOOH or Sage+Archer’s Creative Studio? Feel free to contact Martine Hammink. Reach her through mail or call us: +31 20 702 8206.