Sage+Archer won the MVG AMMA award for Best Media Innovation, with Heineken beer. This campaign showcased programmatic DOOH innovation at its best, with dynamic creative and hyper-local …
Regital deploys data driven programmatic buying for Crack’d
In collaboration with Skyrise Intelligence, Regital defined a custom audience for Crack’d, targeting a vegan audience through the peak of Veganuary, focusing on locations where the audience …
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5 Creative Best Practices to enhance your Digital Out of Home campaigns
Have you started planning your brand’s seasonal DOOH campaign or creative? Sage+Archer is getting into the festive spirit by taking a look at some creative best practices for your DOOH …
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Programmatic DOOH demonstrates uplift in Brand Awareness and purchase intent for UGG
UGG, a brand mainly known for its distinctive style of footwear, is launching a new apparel line. Jellyfish and UGG sought to generate incremental brand awareness for the clothing range. The used …
Cadeaubon.nl sync DOOH with radio and audio to target and engage road users
Sage+Archer provide the unique capability to link and sync omni-channel campaigns, across audio, mobile and DOOH. ABOVO media created a roadside DOOH campaign with targeting and triggers based …
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Sage+Archer integrates audience targeting solution, Skyrise Intelligence
Sage+Archer is the first DSP to integrate the leading audience targeting solution, Skyrise Intelligence. About Skyrise Intelligence Skyrise Intelligence has an exclusive partnership with …
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KLM Royal Dutch Airlines Leverages dynamic creative through programmatic DOOH
KLM launched their first programmatic OOH campaign to utilise the benefits of location based targeting with offer led dynamic creative. Their focus was across the airport network in …
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Sage+Archer and Cäsar combine powers
With the integration of the Sage+Archer platform within the planning tool of Cäsar, marketers can now create localized and data-driven campaign plans more efficiently. Cäsar is an easy-to-use …