Once upon a time, in the competitive world of automotive advertising, XPENG, a Chinese electric car manufacturer, found itself facing a unique challenge. Despite producing cutting-edge electric …
Dynamic Creative Solution, Sage+Archer and WallDecaux Webinar
Tuesday November 29th, Sage+Archer and WallDecaux hosted a webinar presenting the first dynamic creative solutions for programmatic Digital Out-of-Home in Germany. The Webinar was accompanied by …
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S+A Studio launches 5 creative templates, scaling dynamic creative for DOOH
Our creative studio continues to innovate, focused on enhancing and scaling dynamic content for DOOH. We have developed 5 self-service, unique S+A creative templates, enabling full-motion …
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Regital deploys data driven programmatic buying for Crack’d
In collaboration with Skyrise Intelligence, Regital defined a custom audience for Crack’d, targeting a vegan audience through the peak of Veganuary, focusing on locations where the audience …
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5 Creative Best Practices to enhance your Digital Out of Home campaigns
Have you started planning your brand’s seasonal DOOH campaign or creative? Sage+Archer is getting into the festive spirit by taking a look at some creative best practices for your DOOH …
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Programmatic DOOH demonstrates uplift in Brand Awareness and purchase intent for UGG
UGG, a brand mainly known for its distinctive style of footwear, is launching a new apparel line. Jellyfish and UGG sought to generate incremental brand awareness for the clothing range. They …
Sage+Archer launches a new and exclusive creative format integrating QR codes
Sage+Archer releases the 4th of its 5 new features for DOOH ad formats, introducing the Q-spot for the effective use of QR-codes in DOOH. About the Q-spot The Q-spot is a pre-built …
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Sage+Archer integrates audience targeting solution, Skyrise Intelligence
Sage+Archer is the first DSP to integrate the leading audience targeting solution, Skyrise Intelligence. About Skyrise Intelligence Skyrise Intelligence has an exclusive partnership with …
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