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published by mhammink • 3 min read

Dynamic Creative: unlocking the power of personalisation in OOH

Marketers, brand managers, creatives, and everyone else in the fight for consumer attention: we all know that simply putting any advertising content out there isn’t going to cut it.  The …

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published by mhammink • 2 min read

Birra Moretti counts down to the North Sea Jazz festival

Birra Moretti has launched a 3-stage dynamic DOOH campaign to follow festival-goers through their journey. Digital Out of Home strategy The North Sea Jazz Festival is an annual 3-day …

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DCC 2022 sage+archer nomination best use of data

published by mhammink • 2 min read

Sage+Archer nominated for the DooH Creative Challenge in Best Use of Data

Sage+Archer is a finalist for the DooH Creative Challenge 2022 (DCC). In the category of Best Use of Data, S+A will compete for the award. …

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Schoonenberg Horen The Cube DOOH Digital Out of Home Creative

published by mhammink • 2 min read

Use of Video in Out of Home: Schoonenberg shows The Cube on outdoor screens

For their brand awareness campaign, the hearing specialist used Sage+Archer's Cube HTML5-built format showing their tv commercial in a smart way on digital outdoor screens. Schoonenberg …

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sage+archer nomination DCC award germany

published by mhammink • 2 min read

Sage+Archer wins Award for Best Media Innovation with hyperlocal Heineken campaign

Sage+Archer won the MWG AMMA award for Best Media Innovation, with Heineken beer. This campaign showcased programmatic DOOH innovation at its best, with dynamic creative and hyper-local …

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published by mhammink • < 1 min read

Decathlon supports Rotterdam marathon runners with a dynamic creative countdown

Decathlon engaged marathon runners using localised advertising around the city and the marathon route, building anticipation with a dynamic creative counting down to the event. Decathlon …

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published by mhammink • 5 min read

5 Creative Best Practices to enhance your Digital Out of Home campaigns

Have you started planning your brand’s seasonal DOOH campaign or creative? Sage+Archer is getting into the festive spirit by taking a look at some creative best practices for your DOOH …

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new creative ad format digital out of home DOOH spin cube sage archer

published by mhammink • 2 min read

New ad format: The Cube released for Digital Out of Home

The spin cube makes its comeback on Digital Out of Home screens. Sage+Archer releases 1 of its 5 new DOOH ad formats: The Cube. …

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Sage + Archer
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