Once upon a time, in the competitive world of automotive advertising, XPENG, a Chinese electric car manufacturer, found itself facing a unique challenge. Despite producing cutting-edge electric …
Clicktrust leverages Programmatic OOH to create brand awareness for Zuny, and alongside increased leads by 2.7%.
As a sister brand of VOO, Zuny remains a challenger on the telco market. To ensure an effective market penetration, Zuny required greater visibility. The objective was to expand Zuny’s reach and …
New York Pizza allows you to order via out of home.
Netprofiler found an effective way to include out of home advertising in their digital mediamix. Now that programmatic is available in out of home, Netprofiler can use their digital …
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Add a Live Countdown to your Digital Out-of-Home (DOOH) creative
Engage your audience by adding a live countdown for an event or offer in any DOOH creative, now available as a simple, self-serve creative template with Sage+Archer. …
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L’Oréal launches a full scale, mass targeted, DOOH campaign for new product
Deploying outdoor campaigns can be extremely effective when it comes to engaging with an audience. This is why L'Oréal took the opportunity and deployed a campaign across several DOOH screens in …
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Dynamic Creative: unlocking the power of personalisation in OOH
Marketers, brand managers, creatives, and everyone else in the fight for consumer attention: we all know that simply putting any advertising content out there isn’t going to cut it. The …
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Dynamic Creative Solution, Sage+Archer and WallDecaux Webinar
Tuesday November 29th, Sage+Archer and WallDecaux hosted a webinar presenting the first dynamic creative solutions for programmatic Digital Out-of-Home in Germany. The Webinar was accompanied by …
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S+A Studio launches 5 creative templates, scaling dynamic creative for DOOH
Our creative studio continues to innovate, focused on enhancing and scaling dynamic content for DOOH. We have developed 5 self-service, unique S+A creative templates, enabling full-motion …
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