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Programmatic Digital Out of Home + Mobile

 

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datadriven

published by mhammink • 2 min read

Canyon targets commuters on the go with DOOH

DEPT®, pioneering technology and marketing for their brands, employed programmatic DOOH for world-leading bike manufacturer Canyon Bicycles. Audience layering and the efficiency of programmatic …

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published by mhammink • 7 min read

Data-driven Digital Out of Home: 5 Dutch campaigns

One of the most promising things of Digital Out of Home is the ability to make use of data triggers to enlarge relevance. This article covers five examples of Dutch brands’ usage of data in their …

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DCC 2022 sage+archer nomination best use of data

published by mhammink • 2 min read

Sage+Archer nominated for the DooH Creative Challenge in Best Use of Data

Sage+Archer is a finalist for the DooH Creative Challenge 2022 (DCC). In the category of Best Use of Data, S+A will compete for the award. …

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published by mhammink • 3 min read

The adoption of Audience Targeting in outdoor advertising for Walibi Belgium

Dentsu Belgium introduces audience targeting in outdoor advertising. For its client Walibi Belgium, a European wide amusement park, using verified audiences data and Sage+Archer’s DOOH media …

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published by mhammink • 2 min read

Schoonenberg triggers a localised DOOH campaign based on real-time appointment availability

Integrating a Channable API, the Dutch hearing specialist ran a programmatic outdoor campaign with dynamic creative showing a localised DOOH campaign in targeted areas, at the most relevant …

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published by mhammink • < 1 min read

Cadeaubon.nl sync DOOH with radio and audio to target and engage road users

Sage+Archer provide the unique capability to link and sync omni-channel campaigns, across audio, mobile and DOOH. ABOVO media created a roadside DOOH campaign with targeting and triggers based …

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published by dubels • < 1 min read

KLM Royal Dutch Airlines Leverages dynamic creative through programmatic DOOH

KLM launched their first programmatic OOH campaign to utilise the benefits of location based targeting with offer led dynamic creative.  Their focus was across the airport network in …

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published by mhammink • < 1 min read

Albert Heijn Nominated for the Drum Awards for Out Of Home 2021

Albert Heijn and its data-driven Digital Out of Home campaign have been shortlisted for The Drum Awards for Out Of Home 2021 in the category: Best Use of Digital.  …

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