DEPT®, pioneering technology and marketing for their brands, employed programmatic DOOH for world-leading bike manufacturer Canyon Bicycles. Audience layering and the efficiency of programmatic …
Read blogpost about Canyon targets commuters on the go with DOOH
One of the most promising things of Digital Out of Home is the ability to make use of data triggers to enlarge relevance. This article covers five examples of Dutch brands’ usage of data in their …
Read blogpost about Data-driven Digital Out of Home: this how brands dealt with it
Sage+Archer is a finalist for the DooH Creative Challenge 2022 (DCC). In the category of Best Use of Data, S+A will compete for the award. …
Read blogpost about Sage+Archer nominated for the DooH Creative Challenge in Best Use of Data
Dentsu Belgium introduces audience targeting in outdoor advertising. For its client Walibi Belgium, a European wide amusement park, using verified audiences data and Sage+Archer’s DOOH media …
Read blogpost about The adoption of Audience Targeting in outdoor advertising for Walibi Belgium
Integrating a Channable API, the Dutch hearing specialist ran a programmatic outdoor campaign with dynamic creative showing a localised DOOH campaign in targeted areas, at the most relevant …
Sage+Archer provide the unique capability to link and sync omni-channel campaigns, across audio, mobile and DOOH. ABOVO media created a roadside DOOH campaign with targeting and triggers based …
Read blogpost about Cadeaubon.nl sync DOOH with radio and audio to target and engage road users
KLM launched their first programmatic OOH campaign to utilise the benefits of location based targeting with offer led dynamic creative. Their focus was across the airport network in …
Read blogpost about KLM Royal Dutch Airlines Leverages dynamic creative through programmatic DOOH
Albert Heijn and its data-driven Digital Out of Home campaign have been shortlisted for The Drum Awards for Out Of Home 2021 in the category: Best Use of Digital. …
Read blogpost about Albert Heijn Nominated for the Drum Awards for Out Of Home 2021
