Sage+Archer won the MVG AMMA award for Best Media Innovation, with Heineken beer. This campaign showcased programmatic DOOH innovation at its best, with dynamic creative and hyper-local …
Decathlon supports Rotterdam marathon runners with a dynamic creative countdown
Decathlon engaged marathon runners using localised advertising around the city and the marathon route, building anticipation with a dynamic creative counting down to the event. Decathlon …
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5 Creative Best Practices to enhance your Digital Out of Home campaigns
Have you started planning your brand’s seasonal DOOH campaign or creative? Sage+Archer is getting into the festive spirit by taking a look at some creative best practices for your DOOH …
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Schoonenberg triggers a localised DOOH campaign based on real-time appointment availability
Integrating a Channable API, the Dutch hearing specialist ran a programmatic outdoor campaign with dynamic creative showing a localised DOOH campaign in targeted areas, at the most relevant …
Sage+Archer launches a new and exclusive creative format integrating QR codes
Sage+Archer releases the 4th of its 5 new features for DOOH ad formats, introducing the Q-spot for the effective use of QR-codes in DOOH. About the Q-spot The Q-spot is a pre-built …
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New ad format: The Cube released for Digital Out of Home
The spin cube makes its comeback on Digital Out of Home screens. Sage+Archer releases 1 of its 5 new DOOH ad formats: The Cube. …
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Bruna runs a dynamic campaign to motivate Generation-Z to pick up a book!
Bruna reaches out to students and Gen Z-ers with a dynamic DOOH campaign. They selected screens from multiple media-owners within a small radius of the selected Bruna stores. To be more relevant …
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Malibu applies dynamic creative to reach students in 14 cities
Malibu wanted to send out a message to all Dutch students. That is why they only targeted cities with a high student population. These (14) cities all got their own message. Thanks to HTML5, …
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