Hide and Seek executed a multi-country campaign for Strong Viking, an obstacle course race event, with the aim of broadening its audience reach and increasing ticket sales among adventure enthusiasts. In pursuit of an impactful solution, their partner, Hide and Seek, a creative marketing agency from Amsterdam, suggested an out-of-the-box strategy for Digital Out of Home (DOOH).
Hide and Seek utilized the Sage+Archer platform to hyper-target this campaign across multiple markets. They strategically timed and located their efforts to reach the active target group in and around gyms and access roads to competitive events.
Depending on the prevailing events and circumstances in various regions, this campaign involves showcasing local creatives and optimizing budgets for optimal results.
This intelligent targeting approach strengthens the omnichannel strategy, as it ventures off the conventional path. In addition to mobile, CTV, and desktop channels, Strong Viking is now also visible in the streets and gyms, delivering personalized and relevant content to the target audience.
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