Sage+Archer\Vistarmedia and Senozon are excited to announce their strategic partnership, which promises to bring valuable benefits to advertisers and audiences alike. This partnership aims to enhance DOOH advertising by combining Sage+Archer’s expertise in audience engagement with Senozon’s mobility data and traffic knowledge. Together, they will enable advertisers to create more targeted and efficient campaigns.
Senozon, a technology and consulting company based in Switzerland, has been offering data and analytics services since its founding in 2010. They specialize in model-based data provision, particularly in location planning, passenger transport, and infrastructure planning. Senozon’s expertise lies in providing insights into pedestrian movements and demographics, allowing for precise audience targeting.
With this partnership, advertisers will have the opportunity to improve the impact of their campaigns while minimizing wastage, ensuring better utilization of their marketing budgets. Senozon’s unique approach focuses on combining mobility insights (such as pedestrian movements) with demographics, and audience targeting data. Their capabilities enable advertisers to tailor campaigns with precision, reaching specific audience segments effectively.
Commenting on this collaboration, Sage+Archer\Vistarmedia’s Managing Director, Diederick Ubels, shared his thoughts: “We are excited about the possibilities this partnership brings to our clients in the DOOH advertising space. Senozon’s expertise in mobility data will revolutionize how we target and engage audiences.”
Thomas Haupt, CEO of Senozon, expressed his enthusiasm about the collaboration, stating: “We are happy to contribute to the Sage+Archer\Vistarmedia services with our mobility data and traffic know-how. Together we can help advertisers address their campaigns to relevant target groups.”
Want to learn more about our partnership or gather ideas for your next campaign? Get in touch with us via email Support@sage-archer.com or call us on +31207028206, or follow us on LinkedIn to keep up to date with our latest case studies. Curious about our platform? Request a demo