In the most recent podcast by MadTech, one of the biggest UK news platforms for media, the CEO and co-founder of Sage+Archer Diederick Ubels, appeared as a special guest. Ubels shares his insights about bot data, Elon Musk and Twitter, mobile fingerprinting, and virtual reality in retail.
The podcast touched on Elon Musk’s threats to back out of his purchase of Twitter. Ubels and MadTech also speak on how Musk has accused Twitter of resisting cooperation in the regulation of bots, which currently make up a significant fraction of Twitter’s daily users. The potential of the metaverse and virtual goods is also mentioned in the discussion. The concept of “blended” shopping is introduced, which is the ability to use digital tools to view information and purchase products. Lastly, the evolution of mobile fingerprinting is brought up despite the movement toward stricter privacy implementations for users.
In addition to these topics, Diederick also shares details of Sage + Archer’s recent work in dynamic digital-out-of-home. He enlightens information about the fast-growing technology that is bringing automation and dynamic creatives into the digital advertising sphere.
If you’re keen to find out more information about these subjects, make sure to check out the podcast below!
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Want to create your own hyper-local DOOH campaign or know more about this campaign? Get in touch with Gido Andriessen on +31 6 382 564 36 or email gido@sage-archer.com