Sage+Archer introduce multiple new creative ad formats for Digital Out of Home (DOOH) screens, helping marketers create effective ads effortlessly, using the technical opportunities that programmatic DOOH has to offer.
Scalable Dynamic Creative for DOOH
Thanks to HTML5, creatives for DOOH have become increasingly dynamic, therefore offering new creative opportunities for brands to connect with their audiences outdoors. “We have developed templates so brands can incorporate the full capacility of programmatic without needing advanced knowledge of HTML5 themselves. These designs work so that the brand’s content is displayed mas effectively as possible for the medium”, says Martine Hammink, Head of Sage+Archer’s Creative Studio.
Sage+Archer will release 5 new DOOH ad formats and each format will address a specific campaign purpose or challenge that marketers and brands experience creating for DOOH. Martine Hammink: “Over the past years we solved various creative questions for our platform users. For example, the best way of using social content, showing QR-codes and re-sellers information, or app store information. With the new formats, creative solutions for all these topics are now accessible for every marketer”.
Unique experiences with selected templates
The new formats are tested and approved by Exterion Media (Global). To take advantage of these new features, marketers can just select a pre-built template with their preferred layout. Marketers can also request a tailored specification sheet to add branded content, such as an HTML5 template, or Photoshop files. Sage+Archer’s Creative Studio are available to support marketers with design and technical skills in building their DOOH creative.
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Feel free to contact Martine Hammink for any questions on our formats, technical capabilities or to engage our Creative Studio, via mail or call us: +31 20 702 8206.