Incorporate a QR-code in your Digital Out of Home to increase the response of consumers. Sage+Archer releases the 4th of its 5 new features in DOOH ad formats: the Q-spot for the effective use of QR-codes in DOOH.
In the coming weeks, Sage+Archer will release new creative ad formats and features for Digital Out of Home (DOOH) screens. Which is designed to help marketers to create effective DOOH ads effortlessly, demonstrating their brand message more recognizable and using the technical opportunities that programmatic DOOH has to offer.
The Q-spot is a pre-built layout where brands can include a QR-code to their digital outdoor creative at the right spot in the canvas – so consumers can scan the code successfully. “We receive many questions about the use of QR-codes in the digital screens because marketers are aware of 8-10 seconds spot length”, says Martine Hammink, Head of Sage+Archer’s Creative Studio, “therefore, together with clients and Exterion Media, we researched what is the best way possible and discovered this is the right, sweet spot when shown in a slower-paced environment”.
With a QR (“quick response”) code incorporated into a billboard advertisement marketers built direct connections with consumers, providing them more information in an instant. Testing with QR-incorporated creatives outdoors shows that not only the location of the screen matters but also the positioning and the size of the QR code. continuing, the relevancy of the QR code predicts its success. QR codes that offer discounts or exclusive content will lead to higher scan rates.
The new formats all are thoroughly tested and approved by Exterion Media. To use the ad formats, marketers only have to select a pre-built layout of preference. To add branded content for a unique brand experience, marketers can request a specification sheet, an HTML5 template, or Photoshop files. Depending on the available (creative) resources. With the input, Sage+Archer’s Creative Studio will support marketers with technical skills to run a perfectly running DOOH creative. Don’t miss out on all the 5 new DOOH ad formats. Follow Sage+Archer on LinkedIn to catch them all in your newsfeed.
Question about the soon to be launched formats, HTML5 for DOOH, QR-codes in DOOH, or Sage+Archer’s Creative Studio? Feel free to contact Martine Hammink. Reach her through mail or call us: +31 20 702 8206.