Sage+Archer is the first DSP to integrate the leading audience targeting solution, Skyrise Intelligence.
Skyrise Intelligence has an exclusive partnership with one of the UK’s major mobile network operators, giving them access to anonymized and aggregated data. Based on current and historical signals across a 20 million strong dataset, this data shows an unrivaled view of consumer and market behaviors.
This data view of digital web and app consumptions joined to location and movement patterns, allows advertisers to have better insights into the past, evaluate the present and predict upcoming trends without relying on cookies or other individual identifiers.
Ben Wilkins, Director at Skyrise Intelligence said, “we are delighted to announce our first DSP partnership. Sage + Archer shares the philosophy of Skyrise Intelligence that data innovation should be privacy-first. With advertisers increasingly wanting to streamline data-driven digital OOH and mobile campaigns, the partnership makes it easier for advertisers to understand an audience and reach them wherever they are.”
Diederick Ubels, CEO and co-founder of Sage+Archer said, “we are proud to be first to market in the UK working with Skyrise. Such unique audience insights enhance our existing location and data-driven offering, providing a full suite of automation tools for our customers, with real-time OOH and mobile media planning.”
The insights of Skyrise Intelligence are now available for all users within the Sage+Archer DSP platform, in the form of Easy-to activate audience solutions, enhancing advertisers targeting effectiveness in the UK, and with full control and transparency of costs.
Want to know more about this partnership? Read the full article here.
Questions about this integration, audience targeting solution in the UK, or specific data-driven DOOH campaigns? Get in touch with Tim Markestein. He is happy to answer all your questions. Please reach him through mail or call us: +31 20 702 8206. Want to get started right away? Log into the Sage+Archer platform or get a demo!