Programmatic OOH is growing, and it’s spreading like a “Yellow Oil Slick” across Europe.
Havas ran a multi-country campaign for Atout France, in Belgium and Luxembourg and became the first ever agency to run a programmatic OOH campaign in Luxembourg.
Through the use of Sage+Archer, DOOH is now as easy to purchase as the more “traditional” digital media platforms. Belgium already has 18 media owners that are currently connected with Sage+Archer, who have access to almost 3,000 screens in the country.
With inventory in Luxembourg, marketeers can now cover the whole Benelux region with Digital Out of Home in their upcoming digital media plans.