With the integration of the Sage+Archer platform within the planning tool of Cäsar, marketers can now create localized and data-driven campaign plans more efficiently.
Cäsar is an easy-to-use segmentation tool, which marketers use to make plans for (Digital) Out of Home and online campaigns. Within Cäsar, multiple up-to-date data flows come together into one centralized dashboard. This means that you can utilize the combination of Points of Interest, Consumer data, and Geographic components for your campaigns.
“Being able to use the combination of different data within one platform makes it even easier to plan localized and data-driven Digital Out of Home campaigns”, said Tim Markestein, Head of Client Success, Sage+Archer.
Marco Vroedsteijn at Cäsar mentioned: “With the open and modern structure of Cäsar, it is easy to add new data flows. With the integration of Sage+Archer’s inventory, you are able to create detailed plans around specific locations or places where there is a high percentage of the target audience. The export of those locations can be imported by the Sage+Archer platform. There you’ll be able to coordinate the technical aspect of your actual purchase. The platform is optimized for better and more focused Digital Out of Home campaigns.”
Cäsar is also working hard to implement this integration in other European countries. Making it possible to combine different data flows for European Digital Out of Home campaigns.
If you want to know more
Questions about this partnership or the integration of the Sage+Archer platform within Cäsar?
Get in touch with Tim Markestein. He is happy to answer all your questions. Please reach him through mail or call us: +31 20 702 8206. Curious? Log into the Sage+Archer platform or get a demo!