LONDON – December 14, 2020 – Sage + Archer, the European programmatic digital out-of-home (DOOH) and mobile media buying platform and Ocean Outdoor UK, one of the UKs leading DOOH operators, have joined forces. The integration allows agencies and advertisers to buy trigger-led, audience based programmatic campaigns on Ocean Outdoor screens across the United Kingdom. Through the Sage + Archer platform, DOOH campaigns can be enriched with mobile data and campaigns.
The partnership kicked off with a campaign for the Flower Council of Holland by Matterkind and UM, who used programmatic buying to reach urban audiences within the age group 25-40 years old across The Netherlands, Germany and the UK. Mobile data was used to be smarter in when and where to run campaigns, reaching the target audience more efficiently and reducing waste.
“Programmatic activation in DOOH offers brands precise control over their budgets, allowing them to reach their target audiences, in real-time across highly impactful screens in contextually relevant environments” said Andrew Gibson, Head of Trading & Investment at Ocean Outdoor UK. “It is incredibly exciting to have partnered with Sage + Archer to deliver Ocean Outdoor UKs first internationally activated programmatic campaign.”
“We are thrilled to be the first to run a programmatic campaign on Ocean Outdoor’s digital out-of-home screens in the UK.” shared Diederick Ubels, Co-Founder of Sage + Archer “With Ocean Outdoor’s high impact inventory added to the platform, we’re enabling brands and agencies to run trigger-led and data-based campaigns across the entire programmatic DOOH marketplace in the UK.”
About Sage + Archer
The European programmatic DOOH and mobile media buying platform. Sage + Archer enables marketers to reach their audiences on mobile and digital out-of-home in real time, with trigger-led, data based campaigns.
The Sage represents the human effort and years of media buying experience put into developing the platform. It ensures full transparency, verified data and premium, brandsafe inventory. The Archer embodies the technology required to run campaigns that utilise all of the advantages that programmatic advertising has to offer: a highly efficient buying process, contextual dynamic creatives, moment related messaging and algorithmic optimisations. The Sage offers its wisdom, the Archer its skill and together they provide media buyers with all of the joy of programmatic buying, and none of the hassle.
Sage + Archer connects media buyers to 50+ out-of-home and 500+ mobile media owners, and has been used to run 1000+ campaigns across Europe since 2013. Read more and get inspired by cases through our website.
About Ocean Outdoor
Ocean Outdoor operates some of the most prestigious digital out-of-home (DOOH) locations in the UK, Northern and Continental Europe.
The Ocean portfolio features the UK’s most iconic DOOH locations including the BFI IMAX; the Landsec Piccadilly Lights and a significant presence in the top 12 UK cities. Ocean’s portfolio of high-profile landlords and partners includes Birmingham, Manchester, Glasgow and Southampton City Councils, Landsec, Unibail-Rodamco-Westfield, the BFI and intu.
In the UK, a continued focus on Ocean’s Digital Cities for Digital Citizens philosophy has significantly augmented the Group’s position as an operator of high quality DOOH assets. Ocean continues to deliver good organic development through new City tender wins, the rollout of new locations in Scotland, London, the West Midlands and Manchester and significant screen investment.
Strategic acquisitions that complement the existing DOOH portfolio remain a strategic pillar of the growth programme. This continued with three Dutch acquisitions in spring 2019, giving the company a significant share of the Netherlands market where it has become a major DOOH player. These subsidiaries have since been rebranded as Ocean Netherlands.
In September 2019, Ocean acquired the assets of Visual Art, a Sweden based independent, pure-play DOOH media and tech group which operates in three Nordic countries (Sweden, Norway, Denmark) and key cities in Germany. This transaction expands Ocean’s portfolio across 23 Unibail-Rodamco-Westfield shopping malls in Europe, in addition to holding the exclusive external rights to two of the largest premium urban shopping malls in Europe: Westfield London and Westfield Stratford in the UK.
In February 2020, Ocean closed the acquisition of AdCityMedia, a Sweden-based premium out-of-home and digital screen tech operator focused on large format digital and high-end city centre locations across Sweden, Norway, Denmark and Finland. The combined entities of Visual Art and AdCityMedia, referred to as Ocean Nordics, will create the leading DOOH operator in the region.