LONDON – November 12, 2020 – Sage + Archer, the European programmatic digital out-of-home and mobile media buying platform and DAX, the Digital Ad Exchange from Global, enabling media buyers to run DOOH campaigns on Global screens across the United Kingdom.
All Global’s programmatically available digital screens can be targeted through the Sage + Archer platform with trigger-led, data-based campaigns. The Flower Council of Holland was the first advertiser to take full advantage of the expanded reach opportunity.
The campaign focused on reaching the Flower Councils’ urban audience across The Netherlands, Germany and the United Kingdom. Using mobile-data, Matterkind and UM were able to get a clear view on when and where to reach the interest group, spending budget effectively and reducing waste.
“We are extremely excited to further grow our programmatic digital outdoor reach in the UK by connecting with DAX”, commented Diederick Ubels, Co-Founder Sage + Archer. “Like the Flower Council of Holland campaign demonstrates, programmatic out-of-home buying combined with mobile data allows marketers to run campaigns in a cost effective, flexible way.”
Sage + Archer Media Buying Platform
Sage + Archer connects media buyers to 50+ out-of-home and 500+ mobile media owners, and has been used to run 1000+ campaigns across Europe since 2013. Read more and get inspired by cases through our website.
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