Our creative studio continues to innovate, focused on enhancing and scaling dynamic content for DOOH. We have developed 5 self-service, unique S+A creative templates, enabling full-motion animation, high impact imagery and immersive video. Localisation of language and messaging, implementation of QR codes and the capability to combine mobile and OOH assets are all made accessible and efficient.
The Cube is a full-motion format, containing an animated 3D cube that rotates between 2-3 sides. It maximises even a 6-second animation limit, so brands can showcase (social) videos, photos and imagery, and a clear promotion or product, all in one playout. The Cube creates optimal consumer engagement from both a brand and activation perspective.
The Store Locator scales hyper-local dynamic creativity for retail, providing the capability to add an outlet location to a campaign. A placeholder location card at the bottom of each creative includes the retailer name, address, and a brand logo. This one template minimises the need for multiple creative versions, and can be location targeted. Drive awareness and footfall across multiple countries, cities, even neighbourhoods in one campaign creative.
Collection Box enables brands to replicate and extend an immersive video experience for retail, to DOOH. Showcasing a video/image, up to 2 product placements, and any relevant text branding or description. A unique opportunity to layer richer full-motion and static content, and promote multiple complementary products together.
With additional dynamic features integrated, the optimisation of the S+A Creative Templates content can also be automated and scaled. Whether by day of week or time of day, to specific locations, or applying real-time triggers such as a weather feed. The consumer can be captured and engaged in every mood, throughout their weekly routine, work and leisure patterns.
The QR code has seen a recent resurgence, this template facilitates an easy insertion of a QR-code into a DOOH creative for the consumer to directly respond to the brand. Particularly effective with longer animation screens, and high dwell time environments such as shopping malls, stations and street furniture. By incorporating a QR code into a DOOH screen, marketers can build demonstrable direct connections with consumers, engaging them with relevant information or incentives, increasing personalisation or offering exclusivity.
The App Gallery extends S+A’s unique approach and ability to combine mobile and DOOH, and allows brands to extend their in-app content, feeding clear, concise and relevant imagery into their DOOH creative. Marketers can choose from three different templates, depending on the assets they have available. Whether adding a single screenshot to illustrate an app, or images or videos that showcase the app purpose and functionality. Dynamic components can also be easily incorporated to automate localisation of content, whether by screen location, time or other real-time triggers such as weather, traffic or news feeds.