At the first of June bars and restaurants were allowed to open again for the general public. The entrepreneurs could not wait to open up again after this tough time. The Royal Swinkels Family Brewers wanted to support the bar owners by promoting their beers and the bars that served them. With dynamic DOOH ads Swinkels adjusted the out of home creative based on the location of the screen. Covering bars in
Inhouse digital marketing team
Swinkels runs their digital marketing team inhouse. They take care of all the owned and paid media channels internally. They therefore used the programmatic infrastructure of S+A to buy OOH media across publishers in several innercities close to the bars that sell their beers. Using several publishers and screen sizes across the Netherlands.