Albert Heijn’s digital screens are released for programmatic buying in Sage+Archer. Agencies and advertisers can now run more relevant and timely campaigns to target consumers in the shopping context.
AH Media Services activated programmatic buying to offer companies the flexibility and efficiency that programmatic ways have to offer. Michael Westheim, Digital Strategic Media Consultant at AH media Services: “We want brands to have meaningful engagements with our store visitors by giving them the opportunity of showing their campaigns on relevant moments and locations in real-time. The Sage+Archer platform offers marketers the right tools and targeting options to do so.”
With the programmatic activation in the Sage+Archer platform, marketers can target audiences groups based on time, location and/or various contextual triggers such as weather conditions.
The 1300+ digital screens are located at the checkout area’s and in the shop’s windows on high traffic locations across the Netherlands. All support full-motion video. Tim Markestein, Head of Client Success at Sage+Archer: “This means brands can not only reach millions of consumers who are visiting the supermarkets daily. The high impact screens also reach people who are passing by the locations.”
Start planning on shopping time now and log in to your S+A account. Questions about the AH Media Services inventory or do you want access to the S+A platform? Get a free demo here.