The NVVE strives to make it possible for everyone to die in a dignified manner by helping people to talk and decide about the final stages of life. The NVVE is a fast-growing association that represents over 170.000 members in the Netherlands with a target audience of 50+ people.
To reach out to their interest group, NVVE ran a programmatic out-of-home campaign aimed at their demographic: the 50+ age group.
By using audience targeting in S+A, NVVE was able to reach this demographic at the right times and places.
S+A determines at what locations and times certain target groups can best be reached based on mobile data. The campaign targeted senior citizens, which came down to several specific time slots throughout the day displayed in and around supermarkets. This allowed NVVE to show their advertisement to a very precisely targeted target group, reducing waste.