Cartoon Network wanted to reach parents with young children. “Online Company,” a Candid group media agency, used the S+A platform to reach this particular audience. Online Company used a combination of POI targeting and time to be as relevant as possible.
Parents have one thing in common, they drop off their children at schools before heading to the office, or in this case, their home office. In those early mornings being present in all routes to and around schools is a great and super easy way of reaching the right audience.
This way “Online Company” used open data sources and in combination with time targeting across multiple media owners. Especially with a huge amount of schools in the Netherlands, using a POI based targeting and programmatic infrastructure made this case doable operationally. Being able to only run the campaign in early mornings on all these different locations, with all the different sellers is almost impossible without a programmatic infrastructure. With S+A this was now a viable option and with great success!