Programmatic buying of DOOH is to most buyers in the Netherlands a given. A hygiene factor. Yet not everyone realises the tremendous possibilities this has to offer or what great networks DOOH has to offer. One of these gems is The Collective® of blowUP media. Offering data driven targeting on the one hand and combining it with huge screens that are always sure to make a tremendous impact. S+A is therefore super happy with our partnership with blowUP media.
The partnership enables advertisers and agencies across the Netherlands to reach their target audiences efficiently by connecting high-impact large format digital screens of blowUP media. The Collective® is their digital Out of Home network in the largest cities in the Netherlands. Huge screens at landmark locations in Amsterdam, Rotterdam, Utrecht, Eindhoven and Tilburg.
Matterkind, the addressable agency of IPG Mediabrands, buys The Collective® for campaigns to create awareness in the right audience. Sander Kraan, head of emerging media Matterkind: “For instance for Nespresso on Black Friday or with Amazon for their new release “Coming to America 2”. Programmatic DOOH gives us the opportunity to be super relevant for our clients. We can add data segments as relevant triggers and increase impact with our DOOH campaigns.”
“We are excited to step into this partnership with Sage + Archer for expanding our premium plus DOOH network The Collective®. In this way we can further optimise campaigns, attract new advertisers and connect the industry better to data-led audience targeting and the programmatic capabilities of our unique platform’’, says Ernst Vos, Chief Commercial Officer blowUP media Group.