OMcollective has set up a campaign for Lago, a waterpark based in Belgium. In order to take advantage of the summer heat and encourage people to take a trip to the park, the campaign targeted screens near the location of Lago. In addition, the campaign ran all the way throughout the month of July, the perfect time to seek people seeking for a fun, summer activity.
Effortless, localized DOOH campaign raises awareness for Lago
Deploying outdoor campaigns is an effective way of engaging with an audience. OMcollective stepped up their game and took advantage of effective advertisement through the use of hyper-located DOOH in order to draw people to their park during peak summer season. Just like Lago, any brand can flexibly target and design their own dynamic campaigns thanks to increased availability of screens and a growing online market.
“Booking the campaign went very smoothly as the interface is really easy to use. Very cool to do outdoor advertising in a few steps ourselves”Giovanni van Gasse, Digital marketing consultant for OMcollective
Through the use of Sage+Archer, DOOH is now as easy to purchase as the more “traditional” digital media platforms. Belgium already has 14 media owners that are currently connected with Sage+Archer, who have access to over 2,000 screens in the country.With the market in Belgium growing considerably, marketers should think about implementing Digital Out of Home in their upcoming digital media plans.
Does DOOH fit in your digital strategy as well?
Want to create your own DOOH campaign in Belgium or know more about this campaign? Get in touch with Gido Andriessen on +31 6 382 564 36 or mail to firstname.lastname@example.org