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Author matthijs.kemper Published
17 May 2023

New York Pizza allows you to order via out of home.

FILED UNDER: Innovation Tagged With: DOOH, QR

Netprofiler found  an effective way to include out of home advertising in their digital mediamix. Now that programmatic is available in out of home, Netprofiler can use their digital expertise to better coordinate this channel with other digital media.

For their client, New York Pizza, Netprofiler created visibility on high traffic locations across the Netherlands. But because they used very specific time-, location and audience targeting they were still able to reach their target audience in a very effective way.

QR-code and digital out-of-home

Furthermore, they adapted the creatives depending on the venuetype. In train stations there is a much higher dwell time, so New York Pizza optimised their creatives there by adding a QR-code that allowed passersby to order their Pizza straight from the advertisement.

New York Pizza received multiple orders via this route, which shows that – when in the right context and with the right incentive – QR-codes can have an incremental value in your campaign.

Agency: LevelUp / Netprofiler
Brand: New York Pizza
People involved: Alex van de Veen

Learn more about digital out-of-home

Want to learn more about the possibilities of programmatic digital out-of-home advertising or gather ideas for your next DOOH campaign? Get in touch with our experts via email dooh@sage-archer.com or call us on +31 20 702 8206, or follow us on LinkedIn to keep up to date with our latest case studies. Curious about our platform? Request a demo!

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