Sage+Archer releases the 2nd of its 5 new formats for DOOH creative: the Store Locator.
The Store Locator gives marketers the ability to quickly and easily add physical store location information to their creatives. The Store Locator attachment displays a location card at the bottom of each DOOH creative, allowing you to show the retailer’s name, street address, and a store logo.
Combined with location targeting, the Store Locator for DOOH is designed to drive footfall to retail outlets, and therefore is clearly visible from a distance to guide consumers to store locations. Martine Hammink, Head of Sage+Archer’s Creative Studio: “We experience that creative production can become expensive when trying to localise. We have built the capability to feed locations in through a template so the brand does not need to build multiple versions of an asset in order to highlight their stores or retail partners.”
Exterion Media (Global) has thoroughly tested and approved the new formats. To apply these capabilities, marketers simply need to select their preferred pre-built layout. For tailored branded content and a unique brand experience, marketers can request a specification sheet, an HTML5 template, or Photoshop files. Sage+Archer’s Creative Studio are available to support marketers with creative and technical input.
Want to know more?
Please contact us with any questions about creative capabilities and formats, or if the Creative Studio can support your creative design and build. Contact Martine Hammink by mail or call us: +31 20 702 8206.