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Author dubels Published
23 January 2020

Luxaflex uses location targeting and weather triggers for maximum relevance

FILED UNDER: Innovation

Luxaflex sells sunscreens and mosquito nets, called Horren in Dutch. The product protects against sunshine, but also against another summer annoyance: Mosquitos. For maximum relevancy, Luxaflex used weather triggers to be present with their campaign only when the weather was favourable to mosquitos. This was when the temperature was above 20 Celsius and the humidity was high. Combine this trigger with a campaign that was targeted only near retailers that sell the product, made this campaign extremely relevant on Out of home and mobile.

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Luxaflex on roadside screens

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