The shop-opening of Louis Motorcycle Clothing and Accessories in Assen, Netherlands, was accompanied by a targeted Digital out of Home (DOOH) campaign. The German marketing team utilized the Sage+Archer DOOH DSP to strategically plan and execute the campaign.
Timing, Strategy, and Audience
The campaign focused on raising awareness of the new store during the MOTOGP World Championship in Assen and the neighboring city of Groningen. The timing was chosen to engage motorcycle enthusiasts and enhance visibility for the new Louis shop.
Precise Placement for Maximum Impact
Carefully selected DOOH advertising spaces were used to achieve a broad reach. Specifically locations along roads and at gas stations from different publishers were utilized to target vehicle owners. Additionally, urban panel screens were placed in Groningen’s city center, where the majority of MOTO GP visitors were staying in hotels.
Effectiveness of DOOH DSP
The advantages of the Sage+Archer DOOH DSP was evident in the precise planning and activation of the campaign. The ability to track and optimize ad delivery in real-time contributed to maximizing visibility and impact.
The Result: A Memorable Ride
Overall, this use case beautifully illustrates how advertisers can leverage an exciting event as an emotional driver. Through targeted ad placement combined with optimal timing, Louis effectively reached a well-defined audience and positioned itself as a premier provider of motorcycle clothing and accessories.
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