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Author mhammink Published
20 July 2022

Heinz inspires the summer barbecue season with weather triggered DOOH

FILED UNDER: Innovation, Triggers + Custom API

Heinz has launched a summer DOOH campaign to promote a range of barbecue sauces and condiments, triggered by the perfect BBQ weather conditions.

JCDecaux out of home screen weather targeting Heinz

Weather based buying: the Heinz campaign

Appealing to the barbecue enthusiast, and the impulse chef, Heinz raised brand awareness and purchase intent for the barbecue range. Using programmatic, only activating when the temperature hit 20 degrees, and between 3-8pm when the consumer is making their evening meal plans. The campaign ran nationwide, and location targeted near supermarkets and stores to enable the impulse buy.

A strategy in capturing consumers in the right mindset, to drive awareness and sales of this product range.

The effects of weather on consumer behaviour

According to Woo & Jung, weather has an impact on consumer mood and purchase decisioning, influencing behaviours of what we do and when. By activating weather targeting in your programmatic DOOH campaign, ads reach and engage the target audience in optimal conditions.

Want to know more about triggers for DOOH?

To learn more about this campaign or the opportunity in DOOH and mobile, please get in touch! Via +31 20 702 8206, through mail, or book a demo right away. Follow us on LinkedIn to keep up to date with news and innovative campaigns.

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