To maximize relevance of their Out of Home campaign, Hans Anders focused on the specific areas directly surrounding their own shops.
Sage+Archer built useful applications on top of the programmatic buying technology, to help advertisers in their DOOH strategy. Hans Anders used the custom-POI function to upload all of their shops into the platform. This list can then be used as the base for their DOOH plan.
Focusing on locations means that media owners, screen category or creative sizes are inferior to reaching consumers in the right area. Hans Anders used this to motivate their -potential- customers to visit nearby stores by offering a great discount!