For GVB (the public transport company of Amsterdam) Abovo Media used the SAGE+ARCHER platform to target passengers for the new tram line to Amstelveen (line 25). Using time and location as driving forces, Abovo Media focused on the specific regions around the tram stops and commuting times. Every available screen in a range around the service area of the tram line was included in the campaign, independently from media owners. This way reaching a service area with a very specific plan, yet with all screens included.
To increase relevance “the soul of a neighbourhood” was captured in a group specific creative. As the new line will be used by shopping audiences, business people, people living in the Amstelveen Westwijk area and most importantly also by expats in a high index. GVB used various personas in their digital ads. This way including Dutch and non-Dutch audiences as they were presented, something the public transport is broadly known for.
Abovo Media made optimal use of the S+A platform with its variation of creatives fitted for all target audiences as well as including several media owners on this fairly specific service area. With shopping malls, stations, stops and screens in and around the Amsterdam Zuidas business area were all included
About Sage + Archer
The European programmatic DOOH and mobile media buying platform. Sage + Archer enables marketers to reach their audiences on mobile and digital out-of-home in real time, with trigger-led, data based campaigns.
The Sage represents the human effort and years of media buying experience put into developing the platform. It ensures full transparency, verified data and premium, brandsafe inventory. The Archer embodies the technology required to run campaigns that utilise all of the advantages that programmatic advertising has to offer: a highly efficient buying process, contextual dynamic creatives, moment related messaging and algorithmic optimisations. The Sage offers its wisdom, the Archer its skill and together they provide media buyers with all of the joy of programmatic buying, and none of the hassle.
Sage + Archer connects media buyers to 50+ out-of-home and 500+ mobile media owners, and has been used to run 1000+ campaigns across Europe since 2013. Read more and get inspired by cases through our website.