Greenwheels celebrated its 25th birthday this september. Today, sharing mobility services is more common than ever but Greenwheels with their vision and execution on carsharing has been making the planet greener for well over 2 decades.
To celebrate, Greenwheels used their data on which cars t are used when and to what extend, to launch an extremely relevant data-driven DOOH and mobile campaign.
High impact exposure
On their actual birthday, Greenwheels launched creatives on the screens of blowUP media for high impact and exposure. These very impressive, supersized screens can be found on premium locations such as Central station in Rotterdam and at Rembrandtplein in Amsterdam. The message? Greenwheels has saved 50 million+ CO2 in these these past 25 years! A great achievement that fits the go big or go home out-of-home approach perfectly.
Data-based activation and messaging
Next to these high impact campaign efforts, Greenwheels leveraged their data on fleet usage to determine where else to run their campaign and with what message. The lower the occupation rate, the more persuading the creative. In areas with limited occupancy, the creatives showed what car models were nearby and provided a QR code for direct activation.
“Running and marketing a fleet with thousands of cars across the Netherlands is something we really love. Programmatic DOOH from Sage + Archer provides us with the power of hyperlocal advertising and optimising our message based on our data. All with a few clicks off a button.” Allard Hansma, Greenwheels Marketing
By connecting their own data and insights to Sage + Archer, Greenwheels was able to take full advantage of programmatic DOOH and run a smart, data-driven DOOH campaign.
In addition to Digital out-of-home, Greenwheels realised contacts at these specific locations with geo targeted mobile advertising. The mobile campaign either complicated the DOOH efforts or generated presence at locations where the DOOH penetration wasn’t sufficient.
Hansma: “Combining DOOH and mobile advertising through a single platform does not only provide us with ease of use but with new possibilities to convince and persuade people near our cars of the benefits of carsharing”