Nous - professionnels du marketing, responsables de marque, créatifs et tous ceux qui se battent pour attirer l'attention des consommateurs - le savons tous : le simple fait de publier du contenu publicitaire n’est pas suffisant.
Birra Moretti counts down to the North Sea Jazz festival
Birra Moretti has launched a 3-stage dynamic DOOH campaign to follow festival-goers through their journey. Digital Out of Home strategy The North Sea Jazz Festival is an annual 3-day …
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Sage+Archer nominated for the DooH Creative Challenge in Best Use of Data
Sage+Archer is a finalist for the DooH Creative Challenge 2022 (DCC). In the category of Best Use of Data, S+A will compete for the award. …
Use of Video in Out of Home: Schoonenberg shows The Cube on outdoor screens
For their brand awareness campaign, the hearing specialist used Sage+Archer's Cube HTML5-built format showing their tv commercial in a smart way on digital outdoor screens. Schoonenberg …
Sage+Archer wins Award for Best Media Innovation with hyperlocal Heineken campaign
Sage+Archer won the MWG AMMA award for Best Media Innovation, with Heineken beer. This campaign showcased programmatic DOOH innovation at its best, with dynamic creative and hyper-local …
Decathlon soutient les marathoniens de Rotterdam avec un compte à rebours dynamique
Decathlon a mobilisé les coureurs de marathon à l'aide de publicités localisées dans la ville et sur le parcours du marathon, créant ainsi une anticipation avec un compte à rebours dynamique jusqu'à l'événement.
5 Creative Best Practices to enhance your Digital Out of Home campaigns
Have you started planning your brand’s seasonal DOOH campaign or creative? Sage+Archer is getting into the festive spirit by taking a look at some creative best practices for your DOOH …
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New ad format: The Cube released for Digital Out of Home
The spin cube makes its comeback on Digital Out of Home screens. Sage+Archer releases 1 of its 5 new DOOH ad formats: The Cube. …
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