In order to use the full potential of Programmatic Out of Home and its scalability, Sage+Archer invested heavily in testing HTML5 technology for the use of responsive designs on DOOH screens. It is now accessible for all S+A users.
HTML5 as solution for Digital Out of Home scalability
The Digital Out of Home (DOOH) industry is evolving at a rapid pace. Across Europe, traditional poster locations are being replaced with digital screens more and more. Resulting in a multitude of different screens sizes and resolutions of various media owners. This results in an asset delivery list of more than a hundred(!) creatives for only one campaign.
Happily, due to the significant degree of innovation and technological development of DOOH, more and more media owners have been able to accept HTML5 developed ads. HTML5 technology offers many opportunities for developing DOOH, becoming it faster, more efficient and more engaging.
How does HTML5 help DOOH development to become more efficient?
In case a DOOH campaign asks to target a multitude of digital screens and sizes, one HTML5-built creative is able to adjust to multiple more sizes. This rather than manually adapting ads to suit many different sizes of ad inventory. And thus, it safes up a lot of time, effort and money.
This way developing creative for DOOH now can be done faster, more efficient so brands can easily gain phenomenal reach within market.
How do the S+A Responsive DOOH Templates work?
S+A Creative Services established a manual together with 5 easy to use PSD templates. Making it possible for every marketing team and graphic designer (with basic skills in Adobe Photoshop) to develop for responsive design.
The 5 templates each have their own resolution or ratio. This because we acknowledge that the design structure and composition of your ad creative sometimes depends on which resolution or ratio you design it for. For example, a landscape format may require a different composition of your visual elements than a vertical format. With these essentials you keep creative control and increase creative efficiency at the same time.
After the marketing team and/or designer added the unique branded content into the PSD templates, S+A will transform the templates into HTML5 proof creatives.
The templates are thoroughly tested across all publishers and we have run multiple successful campaigns, s.a. for Heineken and Amazon.
Download your Responsive DOOH package now!
Download your package with the Responsive DOOH materials below, including the manual and the 5 PSD templates.