In collaboration with Skyrise Intelligence, Regital defined a custom audience for Crack’d, targeting a vegan audience through the peak of Veganuary, focusing on locations where the audience indexed most highly, at the right time of day.
Programmatic activation
Programmatic activation gave them the flexibility to target and optimise delivery to the locations and times, switching placement and distribution to ensure that finding the audience was the overriding goal in their strategy.
Automation allowed Regital to maximise a range of high impact, large format and broad reach D6 screens, across multiple media owners including Clear Channel, Global and JCDecaux, achieving cut through for a new brand in a highly relevant period.
Keen to hear more?
Follow us on LinkedIn and feel free to contact our UK Account Director Bart Boogaard.