• Skip to main content
  • Skip to footer
Sage+Archer

Sage+Archer

Affichage digital programmatique + Mobile

 

CREATIVE BUILDER

CONSULTER NOTRE BLOG

DEMANDER UNE DÉMO

CONNEXION

EMPLOIS

◂ Retour

Auteur dubels Publié le
12 novembre 2020

Reaching the elderly – audience targeting on DOOH

Filed Under: Innovation

The NVVE strives to make it possible for everyone to die in a dignified manner by helping people to talk and decide about the final stages of life. The NVVE is a fast-growing association that represents over 170.000 members in the Netherlands with a target audience of 50+ people.

To reach out to their interest group, NVVE ran a programmatic out-of-home campaign aimed at their demographic: the 50+ age group.

By using audience targeting in S+A, NVVE was able to reach this demographic at the right times and places.

S+A determines at what locations and times certain target groups can best be reached based on mobile data. The campaign targeted senior citizens, which came down to several specific time slots throughout the day displayed in and around supermarkets. This allowed NVVE to show their advertisement to a very precisely targeted target group, reducing waste.

Footer

NOS BUREAUX
CONTACT
EMPLOIS
INVENTAIRE
CREATIVE BUILDER

ETUDES DE CAS
LINKEDIN
INSTAGRAM

Sage + Archer
HQ Danzigerbocht 45-P
1013AM Amsterdam
Tel: +31207028206

KvK/CoC: 69611033
BTW/VAT: NL8579.39.488B01
IBAN: NL25RABO0327176628
BIC CODE: RABONL2U

FR
FR EN DE ES