In the most recent podcast by MadTech, one of the biggest UK news platforms for media, the CEO and co-founder of Sage+Archer Diederick Ubels, appeared as a special guest. Ubels shares his …
HOKA demonstrates a 76% uplift in brand awareness with programmatic DOOH
Digital agency Jellyfish and HOKA launched a cross-media DOOH and mobile campaign to promote their Kawana trainer in Germany, targeted at fitness enthusiasts, and in partnership with Walldecaux …
Sage+Archer wins Best Media Innovation
Sage+Archer won the MVG AMMA award for Best Media Innovation, with Heineken beer. This campaign showcased programmatic DOOH innovation at its best, with dynamic creative and hyper-local …
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Diederick Ubels: “Exciting times ahead as part of the global Vistar Media organization”
We are happy to announce that Sage+Archer has joined the global Vistar Media organization. We had our highs and mediums during our ten years of building a business. There have always been talks …
Sage+Archer Continues Rapid European Growth As Part of the Global Vistar Media Organization
NEW YORK, AMSTERDAM - May 12, 2022 - Sage+Archer, the European buying platform for digital out-of-home (OOH), today announced that the company is joining Vistar Media, the leading global provider …
XITE targets festival-goers with programmatic digital out-of-home and mobile
At the start of the summer festival season, XITE wanted to capture their target audience in order to increase brand awareness of their product. They saw digital out-of-home as the perfect medium …
The adoption of Audience Targeting in outdoor advertising for Walibi Belgium
Dentsu Belgium introduces audience targeting in outdoor advertising. For its client Walibi Belgium, a European wide amusement park, using verified audiences data and Sage+Archer’s DOOH media …
Decathlon supports Rotterdam marathon runners with a dynamic creative countdown
Decathlon engaged marathon runners using localised advertising around the city and the marathon route, building anticipation with a dynamic creative counting down to the event. Decathlon …