Birra Moretti has launched a 3-stage dynamic DOOH campaign to follow festival-goers through their journey.
Digital Out of Home strategy
The North Sea Jazz Festival is an annual 3-day festival held in Rotterdam, and Birra Moretti is its main sponsor, launching a DOOH campaign to engage the festival-goer, throughout their experience, before, during and after the event.
The campaign kicks off with the ad showing a real-time countdown banner to the start of the festival, reminding the audience of the event and creating anticipation. The second stage takes place during the event in which the ad “moves” with the festival-goer, wishing them an enjoyable festival, and the third stage, post-event saying goodbye and wishing the audience a safe trip home.
Dynamic creative maximises relevancy
Birra Moretti’s objective was to raise brand awareness, as well as creating anticipation for the North Sea Jazz festival. The campaign shows the relevant creative at the right time: from countdown, to waving goodbye. The S+A Creative Studio supported them in the build of dynamic creative, incorporating a real-time countdown to the start of the event.
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