Sage+Archer releases the 3rd of its 5 new features fpr DOOH ad formats, The Collection Box, enabling brands to create an effective and inspirational shopping experience.
About the Collection Box
The Collection Box layout showcases a cover video/image, two products, and a text box for brand messaging, enabling marketers to integrate both rich video or image content, and promote specific products at the same time. With integrated dynamic features, it is also possible to automate the optimisation of the content within the creative, whether by time or location, or using real-time data triggers such as weather. A fashion brand could promote formal wear during the week, leisure or evening wear on the weekends, and coats depending on the weather, where a travel brand might promote sunny holidays on a grey day, or business flight destinations in a business zone during the week.
“Brands invest heavily in high quality video for their social media campaigns, but can’t necessarily extend or convert these for the out of home environment.”, says Martine Hammink, Head of Sage+Archer’s Creative Studio. “We wanted to create an easy template that can use video, but also consider contextual and behavioral factors, allowing brands to communicate their products and messaging effectively, targeted to the time or context, at scale.”
The new formats are tested and approved by Exterion Media (Global). To take advantage of these new features, marketers can just select a pre-built template with their preferred layout. Marketers can also request a tailored specification sheet to add branded content, such as an HTML5 template, or Photoshop files. Sage+Archer’s Creative Studio are available to support marketers with design and technical skills in building their DOOH creative.
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Want to learn more?
Questions about these formats, dynamic creatives, HTML5, or Sage+Archer’s Creative Studio, please contact Martine Hammink by correo electrónico or call on +31 20 702 8206.