Luxaflex sells sunscreens and mosquito nets, called Horren in Dutch. The product protects against sunshine, but also against another summer annoyance: Mosquitos. For maximum relevancy, Luxaflex used weather triggers to be present with their campaign only when the weather was favourable to mosquitos. This was when the temperature was above 20 Celsius and the humidity was high. Combine this trigger with a campaign that was targeted only near retailers that sell the product, made this campaign extremely relevant on Out of home and mobile.
