Point of Sale (POS) targeting is an indispensable tool for companies seeking to enhance brand visibility and connect effectively with their target audience. In this case study, we explore Arla’s innovative campaigns for the Castello and Apetina brands in Norway, highlighting their adept use of Digital Out-of-Home (DOOH) advertising.
The Strength of Store Targeting
Arla’s success story hinges on a robust POS targeting strategy, carefully planned to run from Monday to Saturday, between 6 am and 9 pm, optimizing exposure during prime shopping hours. Building on their achievements in the UK, where store targeting played a pivotal role in tailoring campaigns to local audiences, Arla harnessed DOOH technology to deliver engaging and dynamic content, magnifying the impact of their campaigns.
Arla’s campaign strategy in Norway revolved around DOOH for store targeting, offering distinct advantages:
- Proximity Matters: Arla strategically concentrated efforts in the immediate vicinity of supermarkets, ensuring messages reached the right audience at precisely the right moments.
- Perfect Timing: The campaign’s scheduling, from Monday to Saturday during peak retail hours, maximized shopper engagement.
POS targeting with DOOH
In today’s saturated advertising landscape, Arla’s strategic fusion of Digital Out-of-Home advertising with store targeting serves as a compelling case study. Their ability to optimize proximity, craft dynamic content, choose ideal timing, and elevate brand engagement underscores their innovative approach to POS targeting.
Want to learn more about the possibilities of programmatic digital out-of-home advertising or gather ideas for your next DOOH campaign? Get in touch with Bart via email bboogaard@sage-archer.com or call us on +31 20 702 8206, or follow us on LinkedIn to keep up to date with our latest case studies. Curious about our platform? Request a demo