Tuesday November 29th, Sage+Archer and WallDecaux hosted a webinar presenting the first dynamic creative solutions for programmatic Digital Out-of-Home in Germany. The Webinar was accompanied by Sage+Archers’ founder Diederick Ubels, and had a special guest speaker Dorota Karc, Head of Programmatic at WallDecaux.
Watch the Sage+Archer and WallDecaux webinar here!
The Webinar consisted of Dorota Karc showing the effectiveness of dynamic components in outdoor advertising campaigns. Dorota also had the opportunity to talk about a study conducted by WallDecaux called “Reality Check”, that focused on different aspects of OOH, including live data and relevance. The study was further expanded on by Diederick, with him talking about the psychology behind digital out of home.
The main focal point of the webinar was Sage+Archers’ founder Diederick Ubels, who joined the event and revealed a new update coming to the S+A platform soon, The Creative Builder. A feature that allows marketeers to not only build but also scale data led dynamic and motion ads. The Creative Builder offers dynamic templates that allow for the effortless localisation, and animation of DOOH campaigns. The feature also promotes seamless distribution across various media owners, with WallDecaux being the first one to adopt it in Germany.
The webinar itself was extremely successful, and managed to accumulate a large number of active viewers. The hosts of the webinar, and the guest speakers had participants engaging with them at all times, demonstrating the interest advertisers have in DOOH.
Keen to learn more?
About the Creative Builder and its features? Then feel free to reach out to rahluwalia@sage-archer.com