Mayoneur, a Dutch mayonnaise based on only vegetables and fruits, got the opportunity to become to sell in one of the biggest supermarkets of the Netherlands. Albert Heijn had selected a couple of their supermarkets to test if consumers would be interested in the product. Obviously, Mayoneur wanted this test to be a success and looked for ways to promote their mayonaise in and around the selected stores.
Typically the channel out-of-home is not a media type that start-ups can choose to promote their products. But thanks to the possibilities of programmatic DOOH Mayoneur could select specific screens that were close to these supermarkets and only run it during these test periods. By advertising close to point of sales, they were hoping to influence people buying on impulse. This was likely to be one of the driving forces anyway, since their brand and availability is not that big just yet.
Mayoneur ended up selecting specific screens in Hoofddorp and Nijmegen (which were the test regions). They targeted specific times to show their advertisement based on research they did on which audiences were most likely to buy their products.
The test turned out to be a major success. All stock ran out in no-time which resulted in a roll – out of the Mayoneur products in over 100 other supermarkets.
Glenn Kruisselbrink founder Mayoneur: “With the S+A platform we could select very specific screens and test these with a small budget. Ones we have the data and results, we can swiftly increase budgets and performance and scale our campaign”
About Sage + Archer
The European programmatic DOOH and mobile media buying platform. Sage + Archer enables marketers to reach their audiences on mobile and digital out-of-home in real time, with trigger-led, data based campaigns.
The Sage represents the human effort and years of media buying experience put into developing the platform. It ensures full transparency, verified data and premium, brandsafe inventory. The Archer embodies the technology required to run campaigns that utilise all of the advantages that programmatic advertising has to offer: a highly efficient buying process, contextual dynamic creatives, moment related messaging and algorithmic optimisations. The Sage offers its wisdom, the Archer its skill and together they provide media buyers with all of the joy of programmatic buying, and none of the hassle.
Sage + Archer connects media buyers to 50+ out-of-home and 500+ mobile media owners, and has been used to run 1000+ campaigns across Europe since 2013.