The Sage stands for the human effort and years of experience we put in the platform, to guarantee that all media placements are correct and named properly, all data is verified, everything is transparent and clear and brand safe. The knowledge needed to operate in programmatic advertising opened up for marketers of every level by human efforts. The sage offers its wisdom to you.
Archer stands for the technology needed to run campaigns that use all the great things real time programmatic advertising has to offer: the efficient buying process, Dynamic ads based on the weather, on location, on traffic and the algorithms to automatically run the most optimized campaigns. The archer offers its skill.