Decathlon, a leading sports retailer, executed a highly effective Programmatic Out-of-Home (OOH) winter sports campaign targeting key sales points for direct activation and high-traffic locations to enhance overall brand visibility.
Strategic Targeting and Enhanced Brand Awareness
The primary objective for Decathlon was to elevate brand awareness by strategically positioning OOH advertisements in high-traffic areas. Simultaneously, they aimed to drive more foot traffic to their retail outlets.
Leveraging programmatic technology, Decathlon efficiently identified and selected their target locations and matched them with the ideal screens for their campaign. This approach allowed them to precisely target their audience and achieve their objectives.
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