Parookaville, a popular electronic music festival, aimed to boost its attendance and excitement levels among potential festival-goers. They turned to Hide and Seek, a savvy marketing agency known for its inventive approaches, to create a captivating campaign.
Hide and Seek devised a strategic plan to target two crucial audience groups: nightlife enthusiasts and university students. To hit the right chords, they orchestrated a well-timed dance:
Weekend Nights (Thursday – Sunday): Ads dazzled in nightlife hotspots, attracting those seeking entertainment during weekends.
Weekday Campuses (Monday – Friday): University campuses lit up on weekdays, connecting with students’ vibrant energy. These two targeting strategies where applied in predetermined areas, based on own data.
The Secret Ingredient: Weather Relevance
To make the campaign even more alluring, Hide and Seek harnessed the power of weather. They made sure their digital ads danced onto screens only on sunny days, aligning with the mood for an outdoor festival.
DOOH Success at Parookaville
Hide and Seek’s Programmatic DOOH campaign gave Parookaville a fresh rhythm. A masterful blend of strategic timing, audience focus, and weather charm resulted in a standing ovation, celebrating a resounding success for the festival and showcasing the magic Hide and Seek wove into every digital dance move.
Learn more about digital out-of-home
Want to learn more about the possibilities of programmatic digital out-of-home advertising or gather ideas for your next DOOH campaign? Get in touch with Gido via email email@example.com or call us on +31 20 702 8206, or follow us on LinkedIn to keep up to date with our latest case studies. Curious about our platform? Request a demo!